HOMAGE x Star Wars™
A campaign design for HOMAGE x Star Wars™ that included photoshoot planning, social assets, email design, and more.
Photographer: Kristen Davis
Tee Designs: Graphic Design team at HOMAGE
Creative Director: Justin Nottke
Business
HOMAGE
Year
2025
my ideation
Here, I ideated how the photoshoot would look. Due to licensing with LucasFilm, the task was the make sure the products weren’t in a space that would be seen in one of their movies/tv shows. From there, I went forward with the concept of light rods. We would be able to position and manipulate them into patterns specific to the characters we were displaying. A simple yet effective way to get the tone across and make the products stand out.
For the actual campaign design, I wanted to draw heavily from the movie posters. There is a clear hierarchy where there is one character scaled larger at the top with the others smaller below. They’re also set in the starry sky with the elements on top. With all of this in mind, I proceeded to make the email and social graphics in that structure. There became an established tone that has been applied since the first launch. I believe this all accomplished the task of paying homage to this amazing series.